Content is king they say...They're not wrong! What's important is the content we produce is quality and will position your business as an industry leader.
What exactly is Content Marketing?
Videos, blogs, and social media posts. Each one of these are content materials. Content Marketing is essentially the creation and sharing of the above, simple right?
The content marketing institute define content marketing as, “A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”
Content Marketing generates over three times as many leads as outbound marketing and costs 62% less!
SMB’s with blogs get 126% more lead growth than SMB’s without.
Why Invest In Content Marketing?
Strong Return On Investment (ROI)
Content can be created for minimal or zero cost and when content is utilised correctly it can provide a fantastic return on investment made.
Who doesn’t want to be Google’s favourite?
Generating new content will certainly put you in Google’s good books. Our SEO specialists will write the content and run through a vigorous outreach process to ensure the content we produce, ranks highly for sort after keywords.
All content created can be used across multiple marketing and promotional platforms. Content has become the foundation for any great marketing campaign, it is especially suited to digital marketing and the internet.